Written by: ruth

Designing the cultural strategy document for Nine Elms on the Southbank

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We designed the cultural strategy document for Nine Elms on the Southbank.

The brief was to develop the existing visual identity for Nine Elms on the Southbank (already designed by Saffron Consultants) into something that communicated culture as well as commerce.

We referred to the long and rich cultural history of the area, alongside the latest projects and developments.

More examples of our design for places are the Create Kings Cross annual report, and Accidental Holiday, an artwork by Artist Lottie Child.

category Identity Design, Print Design, Uncategorized
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A leaflet for UP Projects

 

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REG have designed a new UP Projects leaflet promoting their 11 live projects.

Alongside projects all over London – including the fabulous Floating Cinema – UP have a project at the Folkestone Triennial this year.

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The leaflet opens to showcase the Folkestone project, and inside all the projects are listed with an indication of where they are in relation to one another.

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The design makes the most of UP Projects visual identity colour palette – the very unmissable Pantone Orange, along with the simple square graphic from their logo.

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The UP Projects visual identity was one of REG’s earliest cultural identity design commissions, and aimed to communicate the open and unrestricted “gallery without walls” philosophy of UP Projects.

category Exhibition Design, Identity Design, Print Design, Uncategorized
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There was a print ad for web design in the Metro today

It was from Hibu, the multinational directories and internet services company.

I thought it was unusual to see an ad like that in the paper, and then thought about the possible differences between their customer service and ours:

• a personal relationship with the designer is possible with a small independent agency. The shortest chain of communication possible, with a responsive and collaborative relationship.

• no limit on design revisions once the brief is agreed. We aim to give clients their perfect design.

• wider design support: the skills and experience to transfer the look and feel of the website to print materials, or even develop the visual identity itself.

Here are a few of the websites we’ve designed in collaboration with our clients:

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We also designed the visual identity for Mike Smith, Daniel Spring and Fluidity.

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category Identity Design, Website design
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Welcome to Happy Redoubt

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We were very thrilled to design exhibition graphics for Welcome to Happy Redoubt; an exhibition by Juneau Projects which is on right now at King’s Cultural Institute at Somerset House.

Time Out put the exhibition in their ‘top 5 art exhibitions’ to see on its opening weekend. And we had a feeling from the start it was going to be great fun.

The exhibition turns the Inigo Rooms at Somerset House into an outpost of a post-apocalyptic world in the wake of a technological meltdown. Inspired by this world controlled by robots, where only basic technology is available to humans, we reproduced images of two of the robots using a DIY screen print effect. The typography had to stay within the guidelines of the Kings College brand, but we apocalypticised the King’s typeface it by turning it into a rubber stamp and force justifying the lines of type to reflect the staccato speaking voices of the robots.

You can meet the robots in their special promotional short film they have released on YouTube.

Welcome to Happy Redoubt is commissioned by King’s Cultural Institute in partnership with UP Projects.

category Exhibition Design, Print Design

A very sweet way to say thank you

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A very sweet thank you note from one of our lovely clients, MyCake, whose website we’ve been working on. It came with a giant, head-sized chocolate!

Our brief was to redesign some of the pages so they were clearer to navigate and more friendly and consistent in appearance.  Here’s the new design.

category Website design
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Talk at the V&A

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The Victoria and Albert Museum invited graphics industry experts to talk about their work as part of the “Graphic Gathering” event at the V&A, pictured above. Emily and Ruth from REG Design were two of the designers invited to speak, along with designers including Pali Palavathanan from Johnson Banks (shown presenting Johnson Banks work on stage at the V&A above) and Cecilie Maurud Barstad from Gilles & Cecilie Studio.

The event was for school and college students considering a future in graphic design.  I hope we inspired them and showed what an enjoyable and interesting career it is.

category Design for good, Identity Design, Print Design, Talks
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