Nine Elms on the Southbank are transforming the area around Battersea Power Station. Culture and creativity are at the heart of the change and the cultural strategy details how and where this is happening.
Nine Elms on the South Bank: A Cultural Place
The brief was to communicate a high level of cultural ambition and the authentic cultural origins of the area; align the design with the Nine Elms brand but assert an emerging cultural aesthetic; and position the area as an attractive base for cultural organisations.
REG gathered a lot of information and content in the course of the design, carrying out picture research, historical delving, and fact-finding to create a cultural map. We interpreted the existing brand guidelines for Nine Elms (created by Saffron) to develop a distinct cultural aesthetic that complimented the corporate brand.
The design was inspired by many layers of Nine Elms history, and contemporary visual styles, as it’s a hub for modern art galleries. From this we generated a number of possible design ideas, and chose collage as a visual route for the design, creating collages for the cover and the page numbers. The main content of the pages was photography and text, so we carried the collage theme on by overlapping content with opaque triangles from the Nine Elms corporate identity.
We contributed to copywriting, generating the historical facts for the page numbers and the copy on the map page.
What we did
REG managed the print process, using a good quality cost-effective printer. We used copper staples in the binding to reflect the mix of the contemporary with traditional in the finish of the document.
Client feedback The brochure arrived safely and it looks great. Well done, good job. Thank you Ruth for all your patience! You’ve been a pleasure to work with.
Samantha Campbell, Nine Elms Marketing & Communications Manager
Time Out put the exhibition in their ‘top 5 art exhibitions’ to see on its opening weekend. And we had a feeling from the start it was going to be great fun.
The exhibition turns the Inigo Rooms at Somerset House into an outpost of a post-apocalyptic world in the wake of a technological meltdown. Inspired by this world controlled by robots, where only basic technology is available to humans, we reproduced images of two of the robots using a DIY screen print effect. The typography had to stay within the guidelines of the Kings College brand, but we apocalypticised the King’s typeface it by turning it into a rubber stamp and force justifying the lines of type to reflect the staccato speaking voices of the robots.
The Victoria and Albert Museum invited us to talk about our work as part of the “Graphic Gathering” event at the V&A, pictured above. Emily and Ruth from REG Design were two of the designers invited to speak, along with designers including Pali Palavathanan from Johnson Banks (shown presenting Johnson Banks work on stage above) and Cecilie Maurud Barstad from Gilles & Cecilie Studio.
The event was for school and college students considering a future in graphic design. Hopefully we inspired them!