Written by: ruth

Case Study: Nine Elms: putting culture and creativity at the heart of placemaking


Nine Elms on the Southbank are transforming the area around Battersea Power Station. Culture and creativity are at the heart of the change and the cultural strategy details how and where this is happening.

Nine Elms on the South Bank: A Cultural Place

Nine Elms on the South Bank: A Cultural Place

The brief

The brief was to communicate a high level of cultural ambition and the authentic cultural origins of the area; align the design with the Nine Elms brand but assert an emerging cultural aesthetic; and position the area as an attractive base for cultural organisations.


REG gathered a lot of information and content in the course of the design, carrying out picture research, historical delving, and fact-finding to create a cultural map. We interpreted the existing brand guidelines for Nine Elms (created by Saffron) to develop a distinct cultural aesthetic that complimented the corporate brand.

The design was inspired by many layers of Nine Elms history, and contemporary visual styles, as it’s a hub for modern art galleries. From this we generated a number of possible design ideas, and chose collage as a visual route for the design, creating collages for the cover and the page numbers. The main content of the pages was photography and text, so we carried the collage theme on by overlapping content with opaque triangles from the Nine Elms corporate identity.

We contributed to copywriting, generating the historical facts for the page numbers and the copy on the map page.

What we did

REG managed the print process, using a good quality cost-effective printer. We used copper staples in the binding to reflect the mix of the contemporary with traditional in the finish of the document.

Client feedback
The brochure arrived safely and it looks great.
Well done, good job.
Thank you Ruth for all your patience!
You’ve been a pleasure to work with.
Samantha Campbell, Nine Elms Marketing & Communications Manager

category Case Studies
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Designing the cultural strategy document for Nine Elms on the Southbank


We designed the cultural strategy document for Nine Elms on the Southbank.

The brief was to develop the existing visual identity for Nine Elms on the Southbank (already designed by Saffron Consultants) into something that communicated culture as well as commerce.

We referred to the long and rich cultural history of the area, alongside the latest projects and developments.

More examples of our design for places are the Create Kings Cross annual report, and Accidental Holiday, an artwork by Artist Lottie Child.

category Identity Design, Print Design, Uncategorized

A leaflet for UP Projects

REG have designed a new UP Projects leaflet promoting their 11 live projects.


Alongside projects all over London – including the fabulous Floating Cinema – UP have a project at the Folkestone Triennial this year.


The leaflet opens to showcase the Folkestone project, and inside all the projects are listed with an indication of where they are in relation to one another.


The design makes the most of UP Projects visual identity colour palette – the very unmissable Pantone Orange, along with the simple square graphic from their logo.


The UP Projects visual identity was one of REG’s earliest cultural identity design commissions, and aimed to communicate the open and unrestricted “gallery without walls” philosophy of UP Projects.

category Exhibition Design, Identity Design, Print Design, Uncategorized, What's New

There was a print ad for web design in the Metro today

It was from Hibu, the multinational directories and internet services company.

I thought it was unusual to see an ad like that in the paper, and then thought about the differences in service between them and us:

• a closer relationship with the designer is possible with a small agency: a short communication chain, and a responsive and collaborative relationship.

• no limit on design revisions once the brief is agreed. We aim to give clients their perfect design.

• wider design support: the skills and experience to transfer the look and feel of the website to print materials, or even develop the visual identity itself.

Here are a few of the websites we’ve designed in collaboration with our clients:

Screen Shot 2014-08-05 at 17.02.29

We also designed the visual identity for Mike Smith, Daniel Spring and Fluidity.

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Screen Shot 2013-08-22 at 17.24.17





category Identity Design, Website Design

Welcome to Happy Redoubt


We were very thrilled to design exhibition graphics for Welcome to Happy Redoubt; an exhibition by Juneau Projects which is on right now at King’s Cultural Institute at Somerset House.

Time Out put the exhibition in their ‘top 5 art exhibitions’ to see on its opening weekend. And we had a feeling from the start it was going to be great fun.

The exhibition turns the Inigo Rooms at Somerset House into an outpost of a post-apocalyptic world in the wake of a technological meltdown. Inspired by this world controlled by robots, where only basic technology is available to humans, we reproduced images of two of the robots using a DIY screen print effect. The typography had to stay within the guidelines of the Kings College brand, but we apocalypticised the King’s typeface it by turning it into a rubber stamp and force justifying the lines of type to reflect the staccato speaking voices of the robots.

You can meet the robots in their special promotional short film they have released on YouTube.

Welcome to Happy Redoubt is commissioned by King’s Cultural Institute in partnership with UP Projects.

category Exhibition Design, Print Design

A very sweet way to say thank you



A very sweet thank you note from one of our lovely clients, MyCake, whose website we’ve been working on. It came with a giant, head-sized chocolate!

Our brief was to redesign some of the pages so they were clearer to navigate and more friendly and consistent in appearance.  Here’s the new design.

category Website Design

Talk at the V&A


The Victoria and Albert Museum invited us to talk about our work as part of the “Graphic Gathering” event at the V&A, pictured above. Emily and Ruth from REG Design were two of the designers invited to speak, along with designers including Pali Palavathanan from Johnson Banks (shown presenting Johnson Banks work on stage above) and Cecilie Maurud Barstad from Gilles & Cecilie Studio.

The event was for school and college students considering a future in graphic design.  Hopefully we inspired them!

category Design for good, Identity Design, Print Design, Talks