Written by: ruth

There was a print ad for web design in the Metro today, which is unusual.



It prompted me to mull over why clients choose small independents like us to design their websites.
If a huge multinational company can package up the website design process for them for a fixed cost followed by monthly payments – wouldn’t that just be easier?

So I thought about our service. It offers clients:

• a direct relationship with their designer. The shortest chain of communication possible, which allows a responsive and collaborative relationship.

• an original website design bespoke to their product or service. An authentic-looking web design helps clients build credibility and a trusting relationship with their audience.

• no limit on design revisions – we aim to give clients their perfect design.

• wider design support – we’ve got the skills and experience to transfer the look and feel of the website to print materials, or even develop the visual identity itself, if the need arises.

Here are a few of the websites we’ve designed in collaboration with our clients:

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category Website design

Welcome to Happy Redoubt


We were very thrilled to design exhibition graphics for Welcome to Happy Redoubt; an exhibition by Juneau Projects which is on right now at King’s Cultural Institute at Somerset House.

Time Out put the exhibition in their ‘top 5 art exhibitions’ to see on its opening weekend. And we had a feeling from the start it was going to be great fun.

The exhibition turns the Inigo Rooms at Somerset House into an outpost of a post-apocalyptic world in the wake of a technological meltdown. Inspired by this world controlled by robots, where only basic technology is available to humans, we reproduced images of two of the robots using a DIY screen print effect. The typography had to stay within the guidelines of the Kings College brand, but we apocalypticised the King’s typeface it by turning it into a rubber stamp and force justifying the lines of type to reflect the staccato speaking voices of the robots.

You can meet the robots in their special promotional short film they have released on YouTube.

Welcome to Happy Redoubt is commissioned by King’s Cultural Institute in partnership with UP Projects.

category Exhibition Design, Print Design

A very sweet way to say thank you



A very sweet thank you note from one of our lovely clients, MyCake, whose website we’ve been working on. It came with a giant, head-sized chocolate!

Our brief was to redesign the website so it was clearer to navigate and more friendly and consistent in appearance.  Here’s the new design.

category Website design

How to spot an expert graphic designer


In an age when everyone’s computer has software that can combine words and images, how do you spot an expert graphic designer? New clients often commission us because someone they know has recommended our work. But without a word of mouth recommendation, what else is there? Sometimes it can be reassuring to see designers’ expertise recognised within the design industry itself.

Last year, the Victoria and Albert Museum invited graphics industry experts to talk about their work as part of the “Graphic Gathering” event at the V&A, pictured above. Emily and Ruth from REG Design were two of the designers invited to speak, along with designers including Pali Palavathanan from Johnson Banks (shown presenting Johnson Banks work on stage at the V&A above) and Cecilie Maurud Barstad from Gilles & Cecilie Studio.

The event was for school and college students considering a future in graphic design, and I hope we inspired them and showed what an enjoyable and interesting career it can be.

category How to..., Identity Design, Print Design, Talks

REG Design judge for the Koestler Awards

koestlerAs graphic design specialists, REG Design have been asked to judge the graphic design category of the Koestler Awards for the past six years, and the 2013 judging took place this week.

The Koestler Trust are the UKs best known prison arts charity and have been awarding, exhibiting and selling artworks by offenders, detainees and secure patients for over 50 years. The Awards Scheme inspires offenders to take part in the arts, work for achievement and transform their lives.

We are always amazed, humbled and enthralled by the graphic design entrants into the Koestler Awards and feel privileged to be able to donate our expertise to this incredibly worthwhile cause each year.

View some of the amazing work from this year’s awards at the upcoming Southbank Centre Exhibition opening 24 September 2013.

category Design for good, Uncategorized

Go MW! (And take your business cards with you)


Our client MW Architects were recently awarded Housing Architect of the Year at the Ideal Home Show 2013. Almost as exciting as that was them asking us to make a new 1:100 drawing to represent the latest addition to their team (Steph), and add another business card to their collection. Go MW!

category Identity Design, Print Design, What's New

Why we love graphic design

Graphic designers are often mocked for their love of obscure fonts, passion for Pantone colours and devotion to their Macs.

We’re a bit like that sometimes, but the real reason we love graphic design is the people we get to meet. Our clients have a passion – often to make the world a better place – and it’s a great thing to be part of.

Last night we met a prospective new client and found out their story. They’re a charity, who for many years have been making the world a better place for a lot of people. It’s a massive privilege to be invited into their world for an hour, whether we go on to work for them or not. We came away totally inspired.

It’s not just non-profits who have this effect, some of our most passionate clients are out-and-out business people, but there is such a great feel-good factor in producing design for the social good. Here’s some work in this area we’ve been really honoured to have been a part of:

Amnesty – exhibition design

Imagine A World

Behaviour change – campaign materials

Greener Journeys

Common Ground – identity design



Koestler Trust – identity design and promotional materials



Lift – identity design




Woodland Trust – book design



category Design for good, Exhibition Design, Identity Design, Print Design