Britain’s best design is a website

A website has beaten off competition from chairs, a skyscraper, catwalk collections and fancy lamps to win the Design of Year award from the Design Museum. Here it is:

It doesn’t look very ‘designer’. Instead, the judges valued “its well thought out yet understated design, making the user experience simpler, clearer and faster”. Its designers (the government’s in house design team) also managed an “elegant, and subtly British” look, with a “simple and clever” design.

It might look a bit on the plain side, but hurrah for graphic design that makes people’s lives better on a daily basis. A fine thing to aim for and be inspired by.

category Website Design