Well… it depends.
The cost of designing a logo varies wildly from nothing to thousands of pounds. We can’t say how much a logo will cost when we get an enquiry without knowing the brief, because it’s the brief that tells us how much design time and expertise is required.
Yet, a quick Google will give instant fixed-price logo package costs from numerous design agencies. So why don’t we do instant fixed price package quotes? Surely it is really helpful for clients to be able to pick an instant off-the-shelf design package, where the number of ideas to choose from (usually 3), and the following number of design revisions allowed are strictly limited (again, often 3).
We do realise the benefits to clients of being able to enter the cost of their logo design in a budget spreadsheet in a matter of minutes.
But, our approach is that the investment in time, thought and discussion it takes to clarify and write a comprehensive brief ultimately pays back more in the end than the initial time saved getting instant fixed-price quotes.
Because, doing it this way makes sure that clients get the right amount of design required for their needs.
And once we’ve agreed our price, if the brief doesn’t change then the price doesn’t change, it’s fixed. It just took a bit longer to work out.
The other disadvantage of fixed-price packages is they put the power in the hands of the designer, as they are only obliged to perform the number of design revisions specified. If the client isn’t happy after the last revision – tough.
But, regardless of the price we agree for our designs, we never limit the amount of design revisions we do. We split the design process down into a number of stages and we won’t move onto the next stage until the client is happy with the previous one, no matter how many design revisions we are asked to do.