How to get a logo designed, Part 2: finding a designer

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It’s good to have a few designers in mind, to give you choices about cost and chemistry (it should be a fun collaboration, not a worryingly mysterious process).

Word of mouth recommendations are best. But if that’s not possible, look out for designs you like with a suitable feel, and a quick google usually shows who the designer is.

If a phone conversation with the designer suggests they have a good understanding of your situation, ask them to provide a fee proposal, based on your brief.

If you’re thinking…

(1)   I’m not sure if I’ve written my brief right…

(2)   What if the quote turns out to be over my budget?

(3)   What if the design doesn’t turn out like I wanted?

… then

(1)   Designers can work with you to pin down the brief. It’s important that designing doesn’t start until it’s very clear what is required. We’ve got a list of the essential headings to help write a good brief, which you can download here.

(2)   Negotiation is fine. Together with the designer, come up with ways to reduce the design time required (e.g. reduce the list of items you require the design to be applied to).

(3)   Ask the designer what they have built into their design process to make sure this doesn’t happen. We split the process into simply defined stages, and we don’t go onto the next stage until our client is happy with the one before.

So, you’ve found a few designers whose work you like, who have a good understanding of your needs, and are going to get back to you with a fee proposal. You’re happy that you’ll be involved enough in each design stage to avoid getting a design you didn’t really want. And, if the quote comes back too expensive, you can always negotiate. Great! Part 2 is now complete.

If you’re interested in finding out more on design costs and how prices are worked out, read our post here on that subject.

category How to..., Identity Design
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