Daniel Spring are renowned for simple and elegant craftsmanship, and giving clients a stylish place to sleep. They asked us to redesign their logo, and create an identity to embody the new up-market Daniel Spring range of beds, whilst nodding to his training at The Royal College of Art in silversmithing. The business has an already loyal customer base, so it was equally important not to alarm these existing clients with only the new luxury range.

The identity design was applied to business cards, postcards and office stationery. Then we created a bespoke website to showcase their work, as well as categorise the range. The website is based on a wordpress database to enable easy updating by our client, as well as being able to filter beds by different ranges.