eb7 needed a rebrand as their environmental consultancy expanded and moved into new areas.

We ran workshops to redefine their brand values, and from these created a design brief, from which we designed the new identity.

eb7 specialise in advice on Rights of Light, Daylight and Sunlight for planning. The logo references this as it uses a seven-sided heptagon, inspired by the shape of a flare of light on a photograph. We created a playful colour palette reflecting the urban environment eb7 work in, and applied it to business cards, stationery and templates for reports and documents.

Flexible and very easy to use, the new identity can easily be applied to an expanding range of brand communications.