Ecora felt ┬átheir existing identity would communicate their values if it could be made a bit more contemporary and fresh. During the course of other work we are doing on their marketing material, we came up with a development for the lettering of “Ecora” and drew up a new tree in collaboration with their own sketches of how it could look. Ecora had a clear idea of the colours they wanted and we advised them on the technical issues involved with using this particular colour combination.