Nine Elms on the Southbank are transforming the area around Battersea Power Station. Culture and creativity are at the heart of the change and the cultural strategy details how and where this is happening.

The brief was to communicate a high level of cultural ambition and the authentic cultural origins of the area; align the design with the Nine Elms brand but assert an emerging cultural aesthetic; and position the area as an attractive base for cultural organisations.

REG gathered a lot of information and content in the course of the design, carrying out picture research, historical delving, and fact-finding to create a cultural map. We interpreted the existing brand guidelines for Nine Elms (created by Saffron) to develop a distinct cultural aesthetic that complimented the corporate brand.

The design was inspired by many layers of Nine Elms history, and contemporary visual styles, as it’s a hub for modern art galleries. From this we generated a number of possible design ideas, and chose collage as a visual route for the design, creating collages for the cover and the page numbers. The main content of the pages was photography and text, so we carried the collage theme on by overlapping content with opaque triangles from the Nine Elms corporate identity.

We contributed to copywriting, generating the historical facts for the page numbers and the copy on the map page.

REG managed the print process, using a good quality cost-effective printer. We used copper staples in the binding to add interest to the finish of the document.

The brochure arrived safely and it looks great.
Well done, good job.
Thank you Ruth for all your patience!
You’ve been a pleasure to work with.
Samantha Campbell, Nine Elms Marketing & Communications Manager