The exhibition’s curators, UP Projects, commissioned us to come up with a visual identity for Portavilion: portable public art for London’s parks. The identity needed to be flexible enough to be carried through all elements of design for the project, from initial sponsorship talks to the final delivery of the exhibitions.
We were inspired by packing tape and came up with Portavilion tape which can be stuck to anything from envelopes to park railings, to carry the Portavilion brand. We also designed the exhibition leaflet, business cards, park signs, and the exhibition catalogue.
Portavilion continued in 2010, UP Projects commissioned Rosy (the ballerina) by German Art & Architecture collective raumlaborberlin; a mobile, bubble-shaped pavilion which toured London over the summer. The portavilion identity with a new neon orange colour continued on the marketing materials, invitations, signage, stickers and postcards.
And, in 2011 with a neon blue colour, Portavilion produced The Floating Cinema, a specially converted canal boat, which was developed by artists Nina Pope and Karen Guthrie (Somewhere), and designed by Hackney based architects Studio Weave. REG designed the marketing materials and posters.