SEE (Student Enterprise & Employability) is a newly created division at University of the Arts, London. The SEE team aims to equip students and graduates with the skills to develop their practice, products, knowledge and intellectual capital through tailored advice and support.

The new brand needed to be flexible to be able to include new services and products which SEE are going to offer, as and when they are launched. With a bold red colour inspired by the London Routemaster bus, the arrow logo is easy to use both online and in print.

We have created brand guidelines which will enable easy adaption of the brand for new divisions, and explains its use on stationery, e-newsletters and websites.