Tag: logos

How to get an identity that grows with you



Flexible identities are a necessity – they need to be easy to apply to a wide variety of print and screen situations; logos need to sit comfortably with others when partnering other brands, and they should be easy to adapt to reflect developments in your offer.

There are a couple of things to bear in mind to get an identity that grows with you.

List the different applications where your identity will be used, and put that in your design brief. Indicate any possible future developments so these can be kept in mind during the design.

UP Projects commissioned us to design the identity for their Secret Garden Project which began in 2010. Three years later, the project is about to expand to South East London in the borough of Lewisham. The logo needed to adapt, and it was simple to add another line to the bottom of the logo, and use the existing typography and colour to signify the relationship between the project and Lewisham.

The logo needs to exist on screen in a banner format, as well as in print. Using a simple typography-led logo makes the change in format quick to execute.


And the tiny insects and plants around the logo are easy to dot around any design to add more character to the communication when called for, but equally can be left out when not required.

category How to..., Identity Design

Experimental printing

We recently designed unique risograph posters and flyers for Central Saint Martins.

CSM’s widening participation team asked us to design a family of logos, posters and flyers for three of their projects that needed to look creative and art-school. We experimented with the arty-but-cheap print process called Risography. It’s an imperfect process, but the imperfections are part of the charm, giving an experimental feel to the prints. The results are a unique set of posters and flyers. We worked again with our favourite Riso printers Hato press,who indulged our experiments using different combinations of coloured paper stocks and inks.

For economical, unique, creative printing, Risography is great.


CSM Choices



category Identity Design, Print Design